Richárd László was appointed as Country Director of Toyota Central Europe Hungary in 2015. Before that he had several managerial positions at Toyota Motor Hungary in the fields of sales and marketing. Under his leadership, Toyota increased its position on the Hungarian market both among private and corporate customers. Besides its sales successes, Toyota also sees innovation as a cornerstone of its business strategy, developing cutting-edge technologies in all key areas. Mr László is member of the board at Hungarian Car Importers Association that gives him a wide overview of the latest challenges of the industry. He holds a master’s degree in economics.